Spain continues to lead global tourism, capturing 33% of international travel demand to Southern Europe in the first half of 2025. Key destinations like Madrid, Barcelona, and the Canary Islands drive this demand, with Madrid and Barcelona showing increased global interest. The country’s top 10 destinations represent 74.4% of travel demand. Spain’s 20 destinations account for 33% of Southern Europe’s international demand, reinforcing its status as a top global travel hub. Gangwon-do. Agencies must submit proposals by February 21, 2025, with selected agencies signing agreements by March 1, 2025.