Spain is seeing strong and rising demand from U.S. travelers drawn to its cultural, culinary, nature, and wellness experiences. Mabrian’s latest report shows families and couples make up most visitors, with Americans favoring cultural activities, nature tourism, and Spain’s world-renowned gastronomy. Satisfaction scores are exceptionally high—up to 9.7 for wellness and food. With wellness tourism expanding, Spain has major opportunities to tailor high-value, immersive experiences for American tourists seeking culture, relaxation, and adventure.