South Africa has launched its Smart Tourism Visitor Information Centre (VIC) at OR Tambo International Airport, ushering in a new era of digital tourism. The center offers travelers interactive displays, personalized guidance, accessibility for all, and seamless digital services that showcase South Africa’s culture, nature, and heritage. With features like smart itineraries, a digital complaints system, and upcoming Smart Tourism App, the initiative enhances visitor experience while empowering local tourism businesses and promoting inclusivity.