Singapore Airlines has unveiled a new in-flight safety video blending cultural storytelling with essential safety instructions. Created with the Singapore Tourism Board, the film features landmarks such as Gardens by the Bay, Lau Pa Sat, and Sentosa, while weaving in safety cues through local traditions like lion dance, kolam art, and durian feasts. Launching on all flights from October 2025, the video highlights Singapore’s heritage while transforming routine safety messages into an engaging experience.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com