Singapore Airlines has partnered with Qualtrics to enhance passenger experience using AI, text analytics, and real-time feedback tools. Through this three-year deal, SIA will analyze customer input from surveys, social media, and reviews to better understand traveler needs. With GenAI and data-driven insights, the airline aims to personalize journeys, identify service gaps, and improve responsiveness—solidifying its reputation for world-class service in an evolving travel landscape.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com
July 26, 2025 at 10:38 am
It’s impressive to see Singapore Airlines leveraging AI and real-time analytics to fine-tune the passenger experience. With so much customer sentiment now coming from social media and online reviews, using GenAI to make sense of that data feels like a smart move toward truly personalized travel.