Sharjah will showcase its tourism and cultural initiatives at the Arabian Travel Market (ATM) 2025, held from April 28 to May 1 at the Dubai World Trade Centre. The Sharjah pavilion, led by SCTDA, will feature over 25 public and private sector representatives, presenting new projects, accommodation options, and a year-round events calendar. The emirate will also reveal its new tourism brand identity, highlighting its cultural heritage and sustainable growth vision.