On June 10, Korea Tourism Organization and Incheon Airport Corporation co-hosted “Discover Your Korea in Seattle 2025” to promote Korea tourism. Held at Lotte Hotel Seattle, the B2B event spotlighted Hawaiian Airlines’ new Seattle–Incheon direct flight launching in September. With 60+ U.S. travel professionals present, the event showcased K-Content tourism, regional Korean travel experiences, and Incheon Airport’s global connectivity—driving U.S. visitor interest in Korean destinations.