Graubünden is emerging as a high-conversion destination driven by its iconic rail experiences. Routes like the Glacier Express and Bernina Express, along with the UNESCO-listed Albula and Bernina line, offer panoramic views of glaciers, valleys, and viaducts. With seamless connections across Switzerland, these journeys become the highlight of the itinerary—enabling travel agents to create visually compelling, easy-to-sell experiences that drive faster bookings. Start selling Graubünden.
Scenic Train Journeys Driving Demand Across Switzerland’s Graubünden Region

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com