Saudi Arabia’s flagship carrier, Saudia, has increased its brand value by 34%, reaching $1.1 billion in 2025, according to Brand Finance. Contributing factors include a 105-aircraft deal with Airbus, improved service recognition from Skytrax, and innovative brand engagement initiatives like the BLVD Runway. The airline now ranks #32 among global carriers, reflecting steady growth and strategic expansion.
Saudia’s Brand Value Soars to $1.1B with 34% Growth
Published On :
June 22, 2025
June 22, 2025
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com