Saudi Tourism launched the 2025 ‘Saudi Summer’ program themed “Color Your Summer,” running May–September across six diverse destinations. Highlighting events like the Esports World Cup and Jeddah and Aseer Seasons, the program aims to attract over 41 million visitors and generate SAR73 billion in tourism spending. With 600+ unique experiences and 250+ special offers, Saudi Arabia continues to elevate its tourism sector through public-private collaboration and innovative, year-round travel attractions.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com