At ATM 2025, the Saudi Tourism Authority (STA) signed 14 MoUs and facilitated 52 more between Saudi and global partners, reinforcing its record 2024 success with nearly 116 million visitors. Showcasing vibrant destinations, strategic alliances, and immersive cultural experiences at the Saudi Land pavilion, STA highlighted its \$800 billion tourism vision and invited global collaboration to shape the future of the world’s fastest-growing travel destination.