Shopping malls in Saudi Arabia are transforming into vibrant lifestyle destinations, aligning with Vision 2030’s push to boost tourism and diversify the economy. Now, 40% of mall space hosts entertainment—from cinemas to cultural events—blending retail with leisure. Backed by regulatory reforms and rising global interest, this “retailtainment” trend is driving consumer spending, attracting global brands, and positioning malls as social, cultural, and economic cornerstones across the Kingdom.