Saudi Arabia has launched TOURISE, a global tourism platform led by Minister Ahmed Al-Khateeb, to shape the next 50 years of tourism through collaboration, innovation, and investment. The inaugural TOURISE Summit will be held in Riyadh from November 11–13, 2025. Focused on AI, sustainability, and future-ready travel, TOURISE aims to drive sector transformation year-round through partnerships, white papers, and groundbreaking technologies. Award nominations open June 2.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com