Ryanair has launched a new paid membership program, Ryanair Prime, offering benefits like discounted tickets, free seat assignments (up to 12 per year), and travel insurance for £79 annually. Members also receive exclusive sales and save approximately $543 annually if taking 12 trips. This move marks the airline’s approach to frequent flyer benefits, deviating from traditional loyalty programs. Ryanair Prime is available through the airline’s website or app.