Rotana, the Middle East’s leading hospitality group, is expanding into Africa and emerging markets with six new properties in Ghana, Kenya, Benin, and Iraq. Announced at ATM 2025, the move reflects Rotana’s asset-light strategy, local partnerships, and commitment to underserved markets. New openings will include full-service hotels and residences, backed by an enhanced loyalty program, Rotana Discovery, integrated with the Global Hotel Alliance.