Ras Al Khaimah is ramping up UK trade partnerships after seeing a 15% rise in UK visitors—its fastest-growing source market. With ambitions to hit 3.5 million visitors, the emirate is enhancing connectivity, expanding UK agent engagement through fam trips and events, and promoting its diverse offerings—from luxury resorts and overwater villas to adventure experiences. Two new hotels opened in 2024, with more on the horizon, supporting year-round tourism growth.