Rajasthan launched its “Rajasthan in Summer” campaign to promote year-round tourism through heritage, wildlife, cultural experiences, and regional storytelling. Destinations including Udaipur, Bundi, Jaipur, Jodhpur, Barmer, and Ranthambore were highlighted for lake tourism, palace stays, desert experiences, and wildlife safaris. Digital storytelling, immersive travel experiences, and local cultural initiatives are expected to strengthen Rajasthan’s tourism economy and support community livelihoods sustainably.