Queensland launched the ‘That Holiday Feeling’ campaign, presenting the state as a vibrant, adventurous destination for relaxation, discovery, and inspiration. Aiming to position Queensland as a global tourism leader, the campaign showcases iconic destinations and hidden gems, blending nostalgia with modern energy. With the 2032 Olympics on the horizon, the initiative aligns with Queensland’s long-term tourism growth strategy, offering travelers unforgettable experiences across diverse landscapes.