Qantas is reportedly planning a bold livery change, replacing its iconic Kangaroo tail-fin logo with a Wombat on domestic routes while keeping the Kangaroo for international flights. The move aims to address concerns from animal welfare groups. Other contenders included the Bin Chicken, Brush Turkey, and Wallaby, but the Wombat won out. The change remains a marketing gamble for the Australian flag carrier.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com