Serena Hotels has launched its first global loyalty program—the Prestige Club App—linking 33 properties across Africa and Asia. Members can earn and redeem points for stays, dining, spa treatments, and unique local experiences, from safaris to cultural dining. With tiered benefits (Classic to Prestige Plus) and a mobile-first design for bookings and reward tracking, the app offers seamless recognition for regional and international travelers seeking convenience and value across borders.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com