The U.S. Embassy and Petra Development Authority have launched a $15 million Green Growth Tourism project to enhance sustainable tourism at Petra. Focusing on environmental protection, improved visitor management, and community support, the initiative aims to preserve Petra’s UNESCO heritage while boosting local economy and tourism infrastructure. By promoting eco-friendly practices, cultural preservation, and long-term growth, Petra is set to remain a world-class archaeological destination, balancing heritage conservation with rising visitor demand.