Palladium Hotel Group has launched Palladium PRO, a rewards scheme for travel agents, wedding planners, and event organizers. Agents earn points for bookings, events, and weddings, which can be redeemed for hotel stays or gift cards. The program offers special rates, discounts, and access to educational materials, with an emphasis on continuous engagement through the revamped Palladium Academy. The initiative strengthens relationships with tourism professionals and supports brand promotion.