Oman’s tourism is booming under Vision 2040, driven by personalised marketing, smart hospitality, and experiential travel. The government is investing in infrastructure, digital transformation, and sustainability to attract high-value travelers. Experiential tourism, eco-adventures, and cultural itineraries are redefining visitor experiences. AI-driven hospitality enhances guest satisfaction, while sustainable tourism supports local artisans and heritage preservation. Culinary and wellness tourism are also thriving, offering unique, personalised experiences. By embracing innovation and digital marketing, Oman is positioning itself as a premier Middle Eastern travel destination.