Visit Oman and TBO Holidays have partnered to boost Oman’s B2B tourism visibility across the Middle East and India. Announced at ATM Dubai 2025, the campaign will promote Oman’s unique offerings through TBO’s global platform, empowering agents with tools and training to sell immersive experiences. Aligned with Oman Vision 2040, the initiative targets key markets during Khareef Dhofar and winter travel seasons to drive bookings and expand digital distribution.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com