Norway recorded 17.43 million overnight stays in the first half of 2025, a 16% rise from 2019, showcasing its strongest tourism performance yet. Growth was driven by the U.S., Germany, Switzerland, Italy, and Belgium, with double-digit increases across markets. International visitors made up 39% of stays, reflecting Norway’s global appeal. With its landscapes, culture, and sustainability focus, Norway has become one of Europe’s most attractive destinations for travelers seeking both nature and urban experiences.