Niche travel—adventure, wellness, ecotourism, and cultural immersions—is booming, says Arundel Travel’s Helen Parry. With social media transforming travel research, customers now seek unique, experience-driven trips. Travel agents must embrace this shift, offering expert, personalized service beyond online searches. From complex itineraries to luxury cruises, agents have the knowledge to craft unforgettable journeys. Parry also urges professionalism—commit to industry events only if attending, as no-shows waste suppliers’ efforts and disrupt valuable networking opportunities. It’s time for agents to lead.