The Thailand Tourism Forum 2025, held in May in Bangkok, focused on strengthening Thailand’s tourism industry through sustainability, inclusivity, and innovation. The forum introduced a five-pronged strategy, including attracting high-value tourists, promoting secondary cities, and integrating AI. Emphasizing responsible tourism, it aims to balance growth with environmental and cultural preservation. Thailand’s vision sets a global example, positioning the country as a leader in sustainable tourism.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com