Starting December 13, 2025, Singapore-based Chan Brothers Travel will launch direct charter flights to Uzbekistan, strengthening tourism ties between the two nations. The nine-day tour includes historic cities like Samarkand, Bukhara, and Khiva. Paired with influencer-led promotions and multicultural media outreach, the campaign aims to position Uzbekistan as a top travel choice for Singaporeans. The initiative promises deeper cultural exchange and increased tourist traffic from the Asia-Pacific region.