At IMEX Frankfurt, Minister Peter Burke launched Ireland’s Business Events 2030 strategy internationally, aiming for €1 billion+ in annual economic impact and 8% growth. Backed by Tourism Ireland, the initiative positions Ireland as a top-tier destination for business tourism. Joined by 35 Irish tourism companies, the event spotlighted Ireland’s strengths in eco-friendly travel, infrastructure, and off-peak tourism potential, boosting global visibility and long-term economic benefits.