Millennials and Gen Z are reshaping 2026 travel budgets by prioritizing cultural immersion, guided experiences, and multi-destination itineraries over retail shopping. Global data shows 88% plan to maintain or increase spending, with Asia Pacific leading growth intent. Nearly 91% use AI tools for planning, while 80% cite social media influence, signaling a more intentional, experience-driven travel era.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com