Mildura has emerged as a tourism powerhouse, generating over $220 million in visitor spending over the past year. Driven by a 257% surge in travel interest, major events, and rising demand for food, wine, and accommodation, the city is outpacing regional Victoria. Attractions, wineries, and restaurants have all reported double-digit growth. With new investments and events ahead, Mildura is setting the standard for Australia’s regional tourism revival.