Meetings Africa 2026 concluded in Johannesburg, attracting buyers from 53 countries, 375 hosted buyers and 325 exhibitors. The event confirmed over 6,400 business meetings. Its economic contribution rose to ZAR 690 million in 2025, nearly doubling since 2023, while supporting more than 2,600 jobs, reinforcing South Africa’s global MICE leadership.
Meetings Africa 2026 Boosts South Africa’s Global MICE Position

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com