California Tourism Month celebrates the state’s $157.3 billion travel industry, which sustains over 1.16 million jobs and fuels economic growth across diverse communities. Despite a slight dip in 2025 visitation, international spending surged in 2024, reinforcing California’s global appeal. Locals are encouraged to explore in-state destinations, supporting small businesses and sustainable travel. As challenges arise, tourism remains a key driver of prosperity, unity, and cultural pride statewide.