New MTPA President Claire Le Lay emphasized the growing role of Gulf and Emirati travellers in Mauritius’s tourism strategy. She aims to boost ties through luxury offerings, tailored experiences, and targeted campaigns. With Middle Eastern arrivals rising to 37,063 in 2024, MTPA targets 60,000 by 2028. Le Lay highlighted influencer marketing and participation in ATM 2025 as key steps to elevate Mauritius’s appeal in the Gulf region.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com