Marriott International launches Series by Marriott™, a flexible hotel collection partnering with regional brands to expand its midscale and upscale presence, starting in India with Concept Hospitality’s Fern portfolio. This initiative lets local hotels retain their identity while accessing Marriott’s global technology, distribution, and loyalty programs. Designed for modern travelers, Series by Marriott aims to blend local authenticity with global standards, driving sustainable growth and elevating guest experiences worldwide.