Malaysia aims to attract 47 million visitors under its Visit Malaysia 2026 campaign. The strategy highlights durian trails, wildlife treks in Sabah, farm stays, and rural cultural experiences, supported by improved flight connectivity and visa-free access. The initiative seeks to boost tourism revenue and strengthen Malaysia’s position in Southeast Asia’s competitive travel market.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com