Malaysia has launched MYMT 2026, aiming to become a top global destination for affordable, high-quality healthcare. The campaign combines patient care, innovation, and cultural warmth to attract international medical tourists. With over 1.6 million healthcare visitors in 2024, Malaysia is upgrading hospitals and promoting flagship centers like Penang and Kuala Lumpur. Backed by star ambassador Siti Nurhaliza, the initiative targets RM15 billion in revenue by 2030.