The UN Tourism’s new headquarters will be presented in 2025 in Madrid, opposite the Santiago Bernabéu stadium. The presentation will coincide with the upcoming election for the Secretary-General, where current chief Zurab Pololikashvili faces strong contenders. Pololikashvili emphasized education, sustainable tourism, and investment, highlighting successful initiatives like the ‘Best Villages of the World’ campaign. He aims to make Madrid a symbol of international tourism.

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