The UN Tourism’s new headquarters will be presented in 2025 in Madrid, opposite the Santiago Bernabéu stadium. The presentation will coincide with the upcoming election for the Secretary-General, where current chief Zurab Pololikashvili faces strong contenders. Pololikashvili emphasized education, sustainable tourism, and investment, highlighting successful initiatives like the ‘Best Villages of the World’ campaign. He aims to make Madrid a symbol of international tourism.

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com