Macao’s “Experience Macao” roadshow in Bangkok drew 175,423 visitors from June 6–8, 2025, spotlighting the city’s “tourism+” strategy. Held at Siam Paragon, the event featured cultural showcases, live entertainment, and sold over 1,000 travel packages worth 6.4M THB. With immersive exhibits, digital integration, and regional partnerships, Macao redefined its image beyond gaming—positioning itself as a vibrant, family-friendly destination for Southeast Asian travelers.

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