Luxury tourism is set to grow rapidly, reaching USD 391 billion by 2028, driven by high-net-worth individuals and rising demand for premium experiences, according to McKinsey. The Arabian Travel Market (ATM) 2025, held in Dubai from April 28 to May 1, will spotlight this trend, featuring top hospitality brands and key industry leaders. The GCC, a major luxury travel hub, plans to add 400,000 hotel rooms by 2030. ATM will also explore hyper-personalization, sustainability, and strategies to attract affluent travelers.