Research by STR, commissioned by ATM, shows robust growth in the GCC’s hospitality sector, with occupancy rates and RevPAR surpassing pre-pandemic levels in 2024. Government initiatives like Saudi Vision 2030 and UAE’s ‘We the UAE 2031’ drive this expansion. Luxury hotels, making up 19% of total rooms, contribute significantly. With over 33,000 rooms under development, Saudi Arabia leads. Industry leaders will discuss trends at ATM 2025, solidifying the region’s luxury tourism appeal.
Luxury hotel rooms drive significant ADR growth in GCC

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com