Louisiana has been named the top tourism state at the JRNY America Awards in London, strengthening its global travel appeal. The state welcomed 44.5 million visitors in 2024, generating a $24.8 billion economic impact. New Orleans also earned honours for America’s Best Food City and Best New Tourism Initiative, spotlighting Louisiana’s culture, cuisine, and hospitality while reinforcing its growing international reputation and importance to the state’s tourism-driven economy.