Kerala Tourism earned global recognition by winning the PATA Gold Award 2025 for its engaging, meme-driven social media campaign. Blending internet humour with local culture, the campaign reached over 1.2 million people and sparked 90,000 interactions. Designed for today’s fast-paced digital landscape, it encouraged user participation and storytelling. This win spotlights Kerala as a global leader in creative, authentic, and community-driven tourism promotion.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com