Kenya’s tourism industry is projected to generate KSh1.2 trillion in 2025, a 24% jump from pre-pandemic levels, contributing over 7% to GDP and supporting 1.7 million jobs. Driven by domestic travel, global safari demand, and major infrastructure upgrades, Kenya is cementing its position as a top tourism destination. Sustainable tourism practices will further fuel growth, aiming for KSh1.8 trillion by 2035.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com