July is expected to be the busiest travel month of 2026, according to Deloitte’s 2026 Summer Travel Survey. Around 31% of all planned summer trips are scheduled for July, while hotel demand for the July 4 holiday weekend has surged 48% compared to last year, with average room rates rising 30% year-over-year. The findings highlight strong summer travel demand as millions prepare for peak-season holidays, creating increased opportunities for airlines, hotels, and tourism businesses