Japan will launch JESTA, a digital pre-arrival immigration system, by 2028 for travelers from 71 visa-exempt countries. The system aims to streamline entry, strengthen security, and support growing tourism demands. Modeled after the U.S. ESTA, JESTA will require travelers to submit trip details before departure. With Japan targeting 60 million visitors by 2030, this move marks a shift toward smarter, tech-enabled border control for the future of tourism.