Marking its 70th anniversary, the Jamaica Tourist Board unveiled a visionary plan to empower tourism workers and invest in human capital. Launched in New York, the initiative focuses on training, housing, and pensions to build a resilient, future-ready workforce. With over 4.3 million visitors in 2024 and rising, Jamaica aims to secure its leadership in Caribbean tourism by ensuring sustainable livelihoods for those driving the island’s vibrant tourism industry.