Jamaica unveiled a strategic plan to attract eight million visitors and generate US$10 billion in tourism revenue by 2030. The roadmap prioritizes Latin America, the Middle East, and India for market diversification, while strengthening the Local First Initiative to boost domestic businesses. In 2025/26, the island welcomed 3.7 million visitors, earning US$3.8 billion.
Jamaica Targets 8 Million Visitors, $10 Billion by 2030
Published On :
February 17, 2026
February 17, 2026
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com