ITC Hotels has finalized the acquisition of The Zuri Kumarakom Resort & Spa in Kerala for Rs. 205 crore, marking its first fully owned luxury resort in the state. Located along Vembanad Lake, the property will be repositioned under the ITC Hotels brand, strengthening its presence in India’s growing luxury leisure market.
ITC Hotels is making a big luxury move in Kerala

Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com