ITB China 2025, held from May 27-29 in Shanghai, is the premier B2B travel trade event for China’s outbound tourism market. The European Travel Commission (ETC) invites co-exhibitors to join the exclusive Europe Pavilion, offering prime exposure to top Chinese buyers. Participants receive a 9 sqm branded space, pre-arranged B2B meetings, exhibitor listings, and full event access. Registration closes March 28, 2025, with fees at €4,980 for ETC members and €5,470 for non-members. This event is essential for global travel businesses expanding into China.
Anamika Chauhan is a Senior Content Writer at TBO Academy. Specializing in B2B content, she works closely with the marketing team to bring out the outlook about the industry in her write-ups. Connect with her on LinkedIn or write to her at anamika.chauhan@tbo.com